The next time you spot a book you have been meaning to read for ages nestling among the items conveniently suggested to you by your friendly giant online retailer, pause before you hit “one-click ordering”. There is something soulless about the process, a commercial transaction untouched by human emotion.
How much more rewarding to stroll into an independent bookstore, each as individual as its owner, in search of the latest John Le Carre, only to stroll out instead with a biography of Churchill, a compendium of crosswords, a present for your partner, and, possibly, a little bit of gossip about what the vicar told the council officer when they were in the shop last week.
Last week “super-Thursday” in the book world – the day when major publishers launch what they hope will be their big Christmas blockbusters. New books by John Cleese, Jacqueline Wilson, and Heston Blumenthal will crowd the windows of bookshops across the county. The promotion will give a much appreciated shot in the arm to beleaguered booksellers.
Sales nationwide dropped by £98 million or 6.5% last year but the rate of the decline is slowing, according to experts. Super Thursday generated sales of £34.7 million and this year booksellers are hoping for more of the same.
But beyond the once-a-year hype, entrepreneurial booksellers are showing what can be done to drum up sales. In Hove, City Books, founded and run by Paul and Inge Sweetman, is a beacon of civilisation on Western Road. Its imaginative events programme has attracted a raft of well-known authors to talk about their works. This season will see appearances by Will Self, John Lydon, Claire Balding and the Reverend Richard Coles, among others.
Events such as these foster the sense of community and help to bring the books alive in a way that the online behemoths never can.
It’s a myth that bookish people are loners – as the mushrooming of book clubs has shown.
Shut down that computer and head off to your nearest independent bookshop – you never know where that journey might take you.
This piece was first published in The Argus on October 12, 2014